Despite the change in the industry and shift to the “new normal”, Buds Gun Shop in Lexington, Kentucky sold 1,402 memberships in 2018. That is more than a 1,300 membership increase from 2017, a 10,300% increase!
Buds Gun Shop has an “all hands on deck” approach to recruiting. They restructured their recruiting efforts online by featuring their web link front and center on their website, www.budsgunshop.com. They also utilized their e-mail list; every e-mail sent included their recruiting web link. During the $600 Life membership offer, they sent out e-mails encouraging their customers to take advantage of the $900 savings.These e-mails helped Buds Gun Shop sign up 25 new Life Members.
Recruiting efforts did not stop there! In 2018, Buds Gun Shop started recruiting in all three of their retail locations. In an effort to generate as many memberships as possible, Buds Gun Shop gave the commission back to the employees as an incentive. Their strategy of making recruiting a focus in 2018 certainly paid off. In fact, Buds Gun Shop sold triple the amount of memberships this year than all previous years combined. Thank you, and congratulations on becoming Dealer Recruiter of the Year, it is well deserved.