Dealer Category Report: July - August 2019

New and seasoned Recruiters alike are striving to increase the number of members recruited in new and creative ways due to the current political environment. Some Recruiters are using time tested ideas such as attending events, while others are turning to technology.

Shoot Point Blank—which operates 18 stores nationally—recently became a Recruiter. They utilize tablets already in their stores to sign up members to the NRA. By using tablets, Shoot Point Blank encourages customer interaction, increases productivity, and has a faster processing time than they would if they used paper applications.

Buds Gun Shop is another store that utilizes the advantage of technology. Buds Gun Shop uses their web link to sign up members on their website and in their emails. They have found great success with including their recruiting web link and banner at the bottom of every email they send out. Both Shoot Point Blank and Buds Gun Shop show how Recruiters can combine technology and human interaction to bring in more members to the NRA.

XS Recruiters are a dedicated group of stores who support the NRA and give Americans the opportunity to exercise their rights. These stores not only battle business competition but also political ones, both locally and nationally. They understand the importance of the NRA, what it means to this country and their business. This is why they work so hard to defend the Second Amendment and grow the NRA.