XC Category Report: January - February 2018

Club Recruiters from coast to coast demonstrated their dedication to our Second Amendment freedoms in 2017 with another successful year enlisting NRA members.  In fact, there were more active Club Recruiters in 2017 than ever before!  When compared to the politically charged year of 2016, total recruiting numbers from clubs were slightly down.  However, signs of long-term strength are shown with results that surpass both 2015 and 2014.  Keep the overall momentum going in 2018. Clubs need to set appropriate goals and can focus on growing NRA by signing up club guests, running local membership drives and by encouraging club members to renew with multi-year or Life memberships.

The Manhattan Wildlife Association (MWA) led the way for clubs once again in 2017, signing up 1066 members!  MWA attains exceptional recruiting numbers every year by taking advantage of their club’s mailers and including an approved NRA application.  The top new Club Recruiter in 2017 was Laclede County Conservation Club (LCCC).  LCCC enrolled 166 members in their first 9 months by utilizing their web link and seizing every opportunity to set up a table at events open to the public. Different strategies will work better for different clubs, the key is to find methods that are the best fit for your club’s unique situation.

Moving forward, take the time to clearly establish a goal for 2018.  For some clubs that may be finally achieving 100% NRA membership, for others it could be simply reaching 25 recruits in a single year.  All clubs can also increase efforts by encouraging members to renew with multi-year or Life memberships.  Long term memberships save your members money over time and save you the hassle of verifying if their NRA membership is current. You may even consider offering incentives to those who renew long-term, such as a discount on their annual club dues.

Be sure to reach out to us if there is anything you need, or if you would like to discuss the best strategy for your club.  We are here to help you reach and exceed your goals!  If you need help bringing your club to 100% NRA membership, you would like to set up a web link or if you’d like a customized ad for your newsletter, please email me at [email protected].  Your commitment to our Second Amendment freedoms is greatly appreciated, and I look forward to working with all of you to make 2018 our most successful year yet!