XR Category Report Sept. - Oct. 2016

XR Recruiters are playing an enormous part in 2016’s success! Individuals and businesses alike in the XR category are a dedicated group who take advantage of every avenue to recruit. One common avenue is the use of web links. With the digital age, it is essential to have a strong internet presence. Luckily for the NRA we have many solid internet recruiters and individuals who properly utilize their web links.

Blogs, websites, and even TV Shows that effectively use web links bring in thousands of members to NRA.  AR15.com and smith-wessonforum.com are two of our best web recruiters, consistently bringing in hundreds of members. They are successful because they have heavy traffic to their page, have engaging content (some of which encourages the visitor to join the NRA) and their web link is clearly displayed in multiple locations.

Forums are not the only place on the web to find recruiter web links. TV Shows such as Shooting USA and Hotshots have a clear call to action on their web page. They use their popularity to help grow the NRA. Even individuals who do not have a business or website are using their web links by posting them on social media and including it in their emails. 

In order to protect our second amendment, it is imperative that we grow the NRA on all fronts. Our recruiters who are tech savvy and run websites reach a certain group of people who otherwise may not join. Just as individuals use their personal relationships to encourage others to become members, websites use their reach to grow NRA. In person or online, we must continue to stand and fight!