Setting Goals for 2017

As we roll into 2017 with the successful general election behind us, it is crucial that each Recruiter have a specific recruitment goal in mind. Your goals serve as a tool to keep you motivated and can provide an extraordinary sense of achievement once they are reached and surpassed.

Look at your 2016 membership totals and set a reasonable expectation for growth (remember, a goal must be achievable to be an effective tool). Once you have set your goal you must prepare a plan to achieve it. What opportunities did you miss last year? How can you capitalize on similar opportunities this year? How many members can you expect out of them? These are the types of questions to ask yourself when preparing goals for 2017.

Instructors- How many of your students joined or renewed with you last year? How many did you want it to be? To set your goal, take a look at the number of classes you have and how many students are in each one. Figure out how many students you need to join or renew from each class and how to make that happen.

Gun Show Recruiters- Have you approached your promoters about the "Join Here, Get in Free" program? You will be amazed at how many promoters will support this program since a healthier NRA means a better bottom line for their business. Make a target list of those promoters that you have a good relationship with and set out to get them on board. Accomplish this and your membership sales will skyrocket!

Dealers/Retailers- Do you have weekly targets for product sales? Should NRA memberships be any different? NRA membership is a great upsell opportunity and should be incorporated into every ring at the register. Try giving your employees membership sales quotas and provide incentives to hit them.

Clubs- Is your club 100%? If not, what percentage of club members would you like to see as NRA members? Reach out to those who need to join or renew. Don't forget, the Recruiting Programs department can provide ads for your newsletters and links for your website and digital correspondence.

Setting goals and having a strategy to meet and exceed them is necessary to achieve growth. If we all set reasonable goals and meet them in 2017, NRA Recruiters will surely have a tremendous impact on the future of the NRA and the impact we can have on the next 4 years!