Back to Basics: Recruiting with Web Links

As a NRA Recruiter, it is your job to sign people up on the spot. This is the essence of the program. But since the use of personal computers is the norm, so are requests for recruiting web links. Adding a link for NRA membership to your website or digital correspondence will generate additional memberships if done properly.

• Your Link Must Be Visible: Make sure the viewer sees your invitation to join immediately, in the initial viewing pane of your website. Placing links at the very bottom of your page or on a different page altogether will not result in many membership signups.
• Annotate Your Link: This is your call to action! Let them know why they should click your link to join. Highlight the $10 savings by joining or renewing through your site. Put your brief endorsement under your provided image.
• Be Creative: Remember, web links for membership don't have to be limited to your website. Do you use email? Try putting the link in your signature. Do you have a digital newsletter? Insert your link there as well. You'll be surprised how many additional signups you receive.

Web recruiting will rarely yield the same kind of results that you will get with your on-the-spot signups. But, if done properly, it can be an effective supplement to your recruiting efforts.