Back to Basics: Recruiting with Web Links

As a NRA Recruiter, it is your job to sign people up on the spot. This is what recruiting is all about, plain and simple. But since the use of personal computers is the norm, so are requests for recruiting web links. Adding a link for NRA membership to your website will generate additional memberships if done properly.

• Your link must be visible: Make sure the viewer sees your invitation to join immediately, in the initial viewing pane of your website. Placing links at the very bottom of your page or on a different page all together will not result in many membership signups.
• Annotate your link: This is your call to action! Let them know why they should click your link to join. Highlight the $10 savings by joining or renewing. Put your brief endorsement under your provided image.
• Be creative: Remember, web links for membership don't have to be limited to your website. Do you use email? Try putting the link in your signature. A simple line such as the one below will generate more signups. If you have digital correspondence with customers, club members, etc. try inserting the link. You'll be surprised how many additional sign ups you will receive.

Click Here to save $10 when you Join, Renew or Add a Year!

Remember, web recruiting will very rarely yield the same kind of results that you will get with your on-the-spot signups. But, if done properly, it can be an effective supplement to your recruiting efforts.