Back to Basics: Recruiting with Web Links

Adding a link for NRA membership to your website, social media pages or digital correspondence will generate additional memberships if done properly.  During the first quarter of this year, thousands of additional members were added by simply posting the opportunity to join along with a call to action.  By following the simple guidelines below, you can make your individual web link an incredibly effective tool.

• Your Link Must Be Visible: Make sure the viewer sees your invitation to join immediately, in the initial viewing pane of your website. Placing links at the very bottom of your page or on a different page altogether will not result in many membership signups.
• Annotate Your Link: This is your call to action! Let them know why they should click your link to join. Highlight the $10 savings by joining or renewing through your site. Put your brief endorsement under your provided image.
• Be Creative: Remember, web links for membership don't have to be limited to your website. Do you use e-mail? Try putting the link in your signature. Do you have a digital newsletter? Insert your link there as well. You'll be surprised how many additional signups you receive.

Web recruiting will rarely yield the same kind of results that you will get with your on-the-spot signups. But, if done properly, it can be an effective supplement to your recruiting efforts.  E-mail the Recruiting Programs Department today at [email protected] to request your web link.