NRA Club Recruiter of the Year: Rivanna Rifle & Pistol Club (RR&PC)

Congratulations to Rivanna Rifle & Pistol Club (RR&PC) of Charlottesville, VA, for being named 2017 Club Recruiter of the Year! In 2017, RR&PC brought in 505 members and $23,950 in corresponding revenue, more than any other Club Recruiter in 2017!

Founded in 1950, RR&PC has a 100-acre shooting facility and is maintained solely by member volunteers.  RR&PC has brought in 1,606 members since joining the NRA Recruiting Program in 2010 and has been in the top 20 for Club Recruiters since 2011, improving every year.The club considers NRA recruiting to be a regular part of their own application process, and makes sure all their members have NRA memberships up-to-date as they are a long-time 100% NRA club.

Many 100% NRA clubs rely on NRA Associate level memberships, but RR&PC averages over $47 per member, which is very high for a large club.  The club contact, Michael Johnson, is very diligent in making sure all 1,950 club members have NRA memberships up-to-date.  After a politically-charged year in 2016, many clubs experienced a decline in recruiting results in 2017.  This was not the case for RR&PC, however, who had their most successful year yet!  The members truly believe in the NRA and fully support its mission.  Johnson commented, “If it wasn’t for the actions of the NRA over the last 100 years, we wouldn’t even be able to own firearms and have a club like we do today.”

RR&PC notes on their website, “RRPC membership continues to grow. We do not intend to compete with other clubs or organizations, but to form partnerships with all, and work toward a common goal. We are dedicated to educating, encouraging, and promoting the proper and safe use of firearms, hunting and conservation, in a friendly, social environment.”  With a positive mission and strong commitment to the Second Amendment, we are confident Rivanna Rifle & Pistol Club will continue to make a major positive impact for the NRA for years to come!