Back to Basics: Your Recruiting Station

One of the most important aspects of being an effective Recruiter is presentation. They say you only get one chance to make a first impression. For Recruiters, that impression is made by the presentation of your "Recruiting Station".

When it comes to your NRA Recruiting station, make sure potential members see the information about the Association pertinent to membership. The NRA has over 270 programs that every member has access to. Having information about each one may overwhelm someone interested in joining. Make the focus on joining NRA and the membership offers available to them at the Recruiter authorized discount. The NRA Recruiting Programs department has updated membership materials to reflect the new Recruiter authorized discount pricing, no cost NRA firearms insurance, member benefits and more! Be sure to have these materials out for all to see at your Recruiting station.

Having the membership offers front and center, with little clutter, will increase your number of membership signups. Extra materials such as NRA-ILA updates are great for keeping our members and potential members informed, but too many additional materials will obscure the most important information you have as a Recruiter, membership information.