XR Category Report July - August 2016

Looking for reliable steady stream of memberships? Look no further than our XR Recruiters! XR Recruiters started the year strong and are still going.  In May and June alone over 5,000 members came from the XR category!  From individuals, to ranges, to websites, all have contributed to us reaching new heights in the recruiting program.

Ranges are vital for gun owners as they provide the opportunity to hone our skill. But did you know they are critical to the Recruiting program as well?  Several ranges are part of the recruiting program and they never fail in bringing in new NRA members. Duncan Rainbow Range and Sacramento Valley Shooting Center are always in the top 10. They make NRA membership required to be a member at their range. Doing this forces the conversation about the NRA and guarantees new members.

Consistently bringing in thousands of members is no easy thing. Yet our XR Recruiters do this year after year. This is in no doubt thanks to the XR’s ability to shift the conversation to the NRA. Thank you for all your dedication in supporting the second amendment! I am grateful to work with you. As always, if you would like to talk about recruiting strategy, contact me any time.