Back to Basics: Selling the Member Benefits

As Recruiters, you are aware that the most important reason to join NRA is the 24/7 defense of our firearm freedoms. However, the other benefits of membership provide fantastic additional incentives for an individual to join NRA. Be sure to highlight the member benefit that will resonate the most with the potential member in front of you.

Magazine Choice: With all regular memberships comes a choice of subscription to American Rifleman, American Hunter, or America's First Freedom. The magazines come every month and are worth the dues money alone! Don't forget, magazines are not included with Associate memberships.

ArmsCare Coverage: Are you aware that membership also comes with $2,500 in coverage for your firearms, air guns, bows and arrows against theft, accidental loss and damage? Who could turn that down for the price of membership while purchasing a firearm in your store?

Accidental Death and Dismemberment Coverage: Annual members receive $5,000 of coverage for accidents at, or to and from, a NRA event. It also covers accidents that occur during the use of firearms or hunting equipment. If a member joins for life, the coverage doubles!

Members Only Discounts and Services: A little known benefit to NRA members is the members' only discounts. They range from moving companies to hotels and rental cars. Use one and it could more than pay for the membership! Check out the full list here. You can even narrow it down to local companies by state, a HUGE selling point!

Don't forget to push benefits such as these when recruiting new members. And be sure to order the new table top displays that not only list the benefits, but highlight the authorized Recruiter discounts as well!