Exploring New Recruiting Opportunities

Recruiters should always look for new ways to increase NRA membership numbers. There are many opportunities to build membership even when you are not face-to-face with potential members. Summer is the perfect time to explore some of these options.

• Newsletters - Are you part of a club, association or business that sends out a periodic newsletter? Think about including an ad for NRA membership. Whether it's paper or digital, the NRA Recruiting programs department can help you put together an option to sign up members through your correspondence. Buckeye Firearms Association recruits over a thousand members a year just by adding the opportunity to join NRA in their digital newsletter!
• Sales Flyers - Does your shop or retail location put out a weekly flyer? What a perfect spot for a NRA membership ad! There are plenty of potential members who may look at your ad but never visit the store. This is a chance to sign them up despite not having the chance to meet them face-to-face.
• Get in Free Promotion - Summer presents the perfect opportunity to talk to gun show promoters that you work with about "Get in Free". Many shows slow down substantially when the weather turns warm making the promoters more willing to try new things. Recruiting totals have skyrocketed at almost every gun show where this has been implemented. Contact your regional Marketing Representative for more details.