Your Recruiting Station

The first step to being an effective recruiter is presentation. They say you only get one chance to make a first impression. For recruiters, that impression is made by the presentation of your "Recruiting Station".

When it comes to your NRA Recruiting station, make sure potential members see the information about the Association pertinent to membership. Don't let your table get overloaded with brochures and literature about too many different Second Amendment issues. This may be great information, but it clutters your recruiting area and clouds what the prospective member sees when they approach your table with questions about joining NRA.

If your table has more than membership application books, sample magazines and a member benefits table display, it may be time for some spring cleaning. The NRA has over 270 programs that every member has access to. Having information about each program on your table will overwhelm someone interested in joining. Limit the amount of materials you have on the table to what is important in your particular niche. Make the focus on joining the Association and the membership offers available to them at the recruiter authorized discount.

Having the membership offers front and center, with little clutter will increase your number of membership sign ups. Extra materials such as NRA-ILA updates are great for keeping our members and potential members informed, but too many additional materials will obscure the most important information you have as a Recruiter, membership information.