Club Recruiters across the country are continuing to make great progress growing the NRA. Contending with stellar results from the early months in 2016, the XC category is up 13% compared to last year! Let's keep the momentum going by focusing on recruiting basics. Find a way to associate your club's membership renewal with NRA membership renewal, work towards becoming a 100% NRA club and recruit members at events open to the public.
Peconic River Sportsman's Club has already signed up 462 members this year by checking each member's expiration date and appropriately billing for NRA renewals along with their club renewal. Their NRA contact also explained, "All new members must be members with the same requirements when they join or must join and pay the fees at the time of their screening." This method is a great way to maintain consistent 100% NRA membership for your club. Contact me if you're interested in becoming 100% NRA, we can help with the process.
Moving forward, focus on the methods that have proved to be successful for your club. If you think your club has the potential to improve, contact me to discuss possible strategies for your unique situation. No matter the size of your club, every member counts and it is a great accomplishment to reach 100% NRA membership. Also, remember to encourage your members to take advantage of the deals on multi-year or Life memberships. As always, your dedication to our Second Amendment freedoms is greatly appreciated. Let me know if there is anything I can do to assist in your efforts to defend the Second Amendment!
Thus far in 2017, Instructor Recruiters continue to be the fastest growing category and are experiencing a wealth of success. Starting off on a track similar to last year, XI recruiters have already recruited more than 4,000 members! Instructors have been reaching out to me daily with new ideas to enlist more members, showing that innovation and creativity is the key to increasing membership sales.
Jamie Kadavy, from NE, implemented a recruiting strategy using his academy's merchandise. Kadavy offers a pack of 35 paper-target games for sale to his students, but gives the target pack for free to anyone who joins or renews with NRA on the spot. Similarly, many other instructors have offered free hats or rental deals on unique firearms to anyone who joins.
Antonio Polisi from NY has been showing a video related to gun laws in Australia before class and during breaks to get his students fired up about protecting the Second Amendment. In his first class as a NRA Recruiter, Antonio signed up 17 members! If you would like information or videos to show in your classes, please email me at firstname.lastname@example.org.
Moving forward, remember that every student you encounter could potentially join, renew or extend their NRA membership. Find the best strategy to convince your students the right time to renew is with you during class. Life members can sign up friends or loved ones to take advantage of whatever deal you may decide to offer. Since many instructors are characterized by an entrepreneurial spirit, I am confident you'll be able to apply the appropriate methods to reach your recruiting goals in 2017!
As you heard time and time again last year was a fantastic year. We saw explosive growth and won decisive victories. We are able to enjoy the fruits of our labor by restoring the second amendment and continuing to repair the damage that was done. We must not be content with this one victory, we must continue building on it.
During this non election year, new recruiter John McQuay focuses his message on the benefits of being a NRA; something we all should incorporate in our sales pitch. John was speaking with his sister-in-law about the NRA endorsed insurance and encouraged her to join. She saw the value of the insurance and suggested John speak to her colleagues about it. John took advantage of this opportunity. He said, "I now see everyone as a potential NRA member, I've 'got bitten by the bug'." As soon as John recruited his first member he was hooked.
It only takes one to get started. Start with your family and close friends then branch out from there. It is important that we are educating everyone on the many benefits and programs the NRA has to offer. This is a great time to remind people that the NRA is more than a lobbying organization. We are the largest and longest standing firearm education organization. We have many programs that anyone can take part in.
Thank you for all your hard work. Your dedication to the NRA is truly inspiring. If you have any questions or comments about recruiting please do not hesitate to reach out. I enjoy speaking with you all and hearing suggestions, questions, and concerns.
As we have seen, and you may be experiencing, there has been a natural slowdown in our industry following the election cycle. However, we are still showing great numbers and have more members then this same time in 2014 and 2015! Focusing on long term growth is the key to the survival of any organization. Keep on recruiting new members and growing the NRA.
One of the biggest concerns for stores when recruiting is how to balance selling memberships and their own products. One of the top XS Recruiters shared their insights on this.
"Where I think we succeed on either end of the sales/traffic curve and in between, is that we inject the NRA into the conversations with our customers at every part of their visit. Sales staff use every opportunity during the gun selling process- during back and forth while qualifying/closing the sale, during the add-on sales process, etc. to inject the NRA. Likewise our cashiers are great recruiters and follow up at the register- 'do you want to add a membership, today?', 'do you want to renew or add a multi-year membership?', 'do you want to gift a membership', etc. If they have a long line, they ring the primary sale, and then juggle the NRA membership with the next ring and then return to that customer and ring up the membership. And not surprisingly, some customers who overhear the sales pitch at the counter or at the register ask to buy a membership when it comes time to buy their gun or pay for their goods."
This year will require recruiters to use new tactics, be more proactive, and to not give up. Bringing the NRA into conversations wherever possible is a great way to sell more memberships. With these favorable times it is important for us to act and not be complacent. By restoring our second amendment freedoms we are helping to ensure our freedoms and industry are here to stay.
Thank you for all your hard work. Your dedication to the NRA is truly inspiring. If you have any questions or comments about recruiting please do not hesitate to reach out. I enjoy speaking with you all and hearing your suggestions, questions, and concerns.