NRA Recruiting Program
Individual Category News for Recruiters

XC Category News

March/April 2017
David Helmer
(703) 267-3781
DHelmer@nrahq.org

The first half of 2017 has been very successful for Club Recruiters across the country, who are continuing to make great progress strengthening the NRA.  The XC category is up 14.7% compared to this point in 2015, and many clubs across the board are on track to have their best recruiting year yet!  We can keep the momentum going by focusing on recruiting basics and figuring out the strategies that work best for your club. Successful Club Recruiters find a way to associate their club's membership renewal with NRA membership renewal, work towards becoming/remaining a 100% NRA club and set up booths to recruit members at events open to the public.

Two XC Recruiters consistently in the Top 5, Benton Gun Club and Manhattan Wildlife Association, established very successful recruiting strategies by working with us to develop NRA applications unique to their club.  Using these custom applications, the clubs are able to directly connect their annual club renewals to NRA membership renewals.  This process not only keeps their club at 100% NRA, but it greatly simplifies the recruiting process.  If you’re interested in streamlining your recruiting methods, please reach out to me at dhelmer@nrahq.org.

Moving forward, focus on the strategies that work best for you club overall and also strategies during these busy summer months.  Shooting events open to the public are perfect for running membership drives and reaching more potential members in your community.  If you think your club has the potential to improve, contact me to discuss possible strategies for your unique situation. No matter the size of your club, every member counts and it is a great accomplishment to reach 100% NRA membership. As always, your dedication to our Second Amendment freedoms is greatly appreciated. Let me know if there is anything I can do to assist in your efforts to grow the NRA!


XI Category News

March/April 2017
David Helmer
(703) 267-3781
DHelmer@nrahq.org

Mid way through 2017, Instructor Recruiters continue to be the fastest growing category and are serving the NRA well, bringing in over 5,500 members!  The totals brought in by XI Recruiters are up from this point in 2015, but we need to step up our collective efforts to contend with our results from last year. Innovation and creativity are important to increasing membership sales, so take a moment to consider which strategies might work best for you and remember to ask as many people as possible!  Experienced recruiters will sign up a few extra members every week while running errands or enjoying the outdoors.

When signing up students or members of your community, remember to always stress the savings associated with multi-year memberships.  Dan Starks from Charlotte, NC consistently recruits members for 3 or 5 years, largely in thanks to his determination to always ask.  A 5-year membership for $100 means members get each year for only $20, that’s 50% off the standard 1-year NRA membership rate!  You can also seal the deal on multi-year memberships by offering deals on your classes or personal merchandise.

Moving forward, keep in mind that everyone you encounter could potentially join, renew or extend their NRA membership. Work on new strategies to sign up a higher percentage of students in your class, and take up more opportunities to strike up conversations with members of your community.  The NRA is in prime position to continue making positive impacts on our country, and every member you bring in plays a part in helping to reach our goals.  Focus on stepping up your recruiting efforts during these busy summer months and remember to always reach out to me with any questions, concerns or ideas!


XR Category Report

March/April 2017
Aaron Michael
703-267-3751
Amichael@nrahq.org

So far this year our top 5 XR Recruiters have all recruited 150 or more members! What is even more impressive is the variety of Recruiters who make up the top 5. In the top 5 we have a TV Show, an individual, website, and businesses. Our XR category is our broadest category. With the diversity of Recruiters that make up the XR category we are able to reach people wherever they are. Thanks to you, we have already brought in close to 4,000 members.

Our XR Recruiters are attentive individuals who see the value in recruiting using their network. Many of you realize the opportunity you have to grow the NRA through your work relations. When speaking with you, I’m excited about the opportunities you have in your work place or social interactions. You show that there is always an opportunity to sign people up when you look with purpose.

What is unique about our top 5 XR recruiters is how they take advantage of the opportunities presented. Whether it’s heavily promoting the $600 Life when it was offered, recruiting at local events, or simply using the platform they have, every one of them saw an opportunity and seized it. Becoming a top Recruiter involves seeking multiple ways to recruit and fully utilizing every chance you have to sign up members to the NRA. 

As you are recruiting, I encourage you to do two things. First, take full advantage of your network. Remember why you started recruiting and where you saw the best chance to sign up members to the NRA. Second, seek other opportunities to recruit. Look at local events in your community or other social interactions you might not have considered. Doing these two things can greatly help your recruiting efforts and might even earn you a spot in the top 10 XR Recruiters this year!

You are on the frontlines of freedom. Through your recruiting efforts you are making the NRA stronger one member at a time. Thank you for all you do for the NRA and for freedom.  As always I am happy to hear, learn, and help in any way I can. 


XS Category Report

March/April 2017
Aaron Michael
703-267-3751
Amichael@nrahq.org

We have more active XS Recruiters than we did in 2014 and 2015. Our XS program continues to grow thanks to many new Recruiters coming in and current Recruiters signing up more members. Every member counts! It’s important to ask everyone who comes in your store if they are a NRA member. Just imagine how many members we would have if every Recruiter ‘Strived for 25’.

Through speaking with many of you, I know you are constantly on the lookout for various revenue streams. This same thought process can be applied to recruiting. Many stores sign up their employees, or give special discounts to NRA members. Kellner Range and Supply is a great example of a new Recruiter who reached his goal of 25 or more his first year and is on track to do the same this year. In addition to recruiting in his store, he gives away a free one year membership to everyone who takes one of his CCW classes. Be creative, think of additional recruiting opportunities besides only asking when customers are purchasing a firearm. With the range, gun counter, classes, discounts, raffles, and events, there are plenty of opportunities to combine recruiting and store sales.

Think of recruiting the same way as you do with your business and I guarantee you will increase the amount of members you bring in. As business owners, you are constantly innovating and meeting customer’s needs. The same is with recruiting. Recruiting, as with all sales, is a numbers game. Creating multiple opportunities within your store and business will result in more members for the NRA. 

You are on the frontlines of freedom. Through your business, people are able to exercise and protect their Second Amendment. Thank you for all you do for the NRA and for freedom. If you know of any stores that would be great Recruiters, please encourage them to join the program. Feel free to give them my contact information or pass their information along to me. As always, I am happy to hear, learn, and help in any way I can.